Content and Communication
The creators invested $40,000 and enlisted the help of two blockchain coders to construct 10,000 apes with distinct expressions and streetwear-inspired accessories. They also emphasized the advantages of having an ape by debuting with a clear roadmap. With customer interests stirred, founders maintained customer relationships by fostering direct communication and providing detailed updates. Soon enough, #ApeFollowApe hashtag, as well as others like this, began to trend, increasing the popularity of the collection.